Product Store Reports

Overview

The Reports dashboard gives you a real-time view of your store’s performance ,revenue, order volumes, average order value, and inventory health all in one place. Use it to spot trends, identify your best-selling products, and act on stock warnings before they affect your sales.

Only admins with Merchant Admin or View Only roles can access the Reports dashboard.

Watch: How to Read Your Store Reports.

Step 1: Open Reports

Click Product Store in the left sidebar.
Select the Reports tab from the top navigation bar.

Step 2: Read the Summary Cards

The four cards at the top give you an instant snapshot of your store’s current performance:

Card	What It Shows
Revenue	Total amount collected from orders in the selected period - displayed in ZMW
Orders	Total number of orders placed in the selected period
Avg. Order Value	Average amount per order - Revenue divided by Orders
Low Stock Alerts	Number of products currently at or below their low-stock threshold

Watch the Low Stock Alerts card daily - a number above zero means at least one product is close to selling out. Click through to the Low Stock Warnings section to see exactly which items need restocking.

Step 3: Switch the Time Period

Use the toggle above the chart to change the reporting period:

Period	What It Shows
Daily	Performance broken down by day for the current week
Weekly	Performance broken down by week for the current month
Monthly	Performance broken down by month for the current year

The summary cards at the top always reflect the selected period. Switching from Daily to Monthly updates all four cards automatically.

Step 4: Read the Sales Volume Trend Chart

The Sales Volume Trend chart plots two lines across the selected period:

Line	Colour	What It Tracks
Revenue	Green	Total ZMW collected per period interval
Orders	Purple	Number of orders placed per period interval

Use the chart to:

Identify your busiest sales periods
Spot revenue growth trends month over month
Detect drops in order volume before they show up in your cash flow

A rising green (Revenue) line with a flat purple (Orders) line means your average order value is increasing - customers are spending more per order. This is a positive trend worth monitoring.

Step 5: Review Top Performing Products

Scroll down to the Top performing products section on the left side of the page. The table ranks your products by revenue generated:

Column	What It Shows
Rank	Revenue ranking - 1st is your highest-earning product
Product	Product name with a visual bar showing units sold
Revenue	Total ZMW earned from this product in the selected period

Use the Search products bar to find a specific item’s performance without scrolling.

Step 6: Act on Low Stock Warnings

The Low stock warnings panel on the right shows every product approaching zero inventory:

Column	What It Shows
Product	Product name and SKU
Stock	Current unit count vs the low-stock threshold - e.g. `3 of 5`
Level	Visual progress bar showing how close the product is to selling out

A product appears in this panel when its stock falls at or below its configured threshold. The progress bar turns more critical as stock decreases. To restock:

Navigate to Product Store → Products
Click ... → Adjust Stock on the affected product
Add the new inventory quantity and a reason note
Click Confirm Adjustment

Products with zero stock but Active status can still appear on your storefront. Set them to Inactive immediately to prevent customers from attempting to purchase out-of-stock items.

Export Your Data

The Reports dashboard has two export options at the top right:

Export	What It Downloads
Export Sales Orders	A CSV of all orders in the selected period - includes customer details, amounts, and statuses
Export Product Catalog	A CSV of your full product list - includes SKUs, prices, and current stock levels

The Low Stock Warnings panel also has its own Export button - downloads a CSV of only the items currently below their stock threshold.

Use Export Sales Orders at the end of each month for bookkeeping and reconciliation. Use Export Product Catalog before a stock audit to have a baseline to compare against.

Reports Reference

Metric	How It Is Calculated
Revenue	Sum of all completed order amounts in the selected period
Orders	Count of all orders placed in the selected period - includes pending and completed
Avg. Order Value	Revenue ÷ Orders for the selected period
Low Stock Alerts	Count of products where current stock ≤ configured low-stock threshold

Troubleshooting

Issue	What to Do
Revenue shows ZMW 0 for a period	Confirm orders were completed - pending or cancelled orders do not count toward revenue
Low Stock Alerts card shows a number but no items in the warnings panel	Refresh the page - the card and panel should always match
Top Performing Products list is empty	Confirm at least one order has been completed in the selected period
Export file is empty	Check that the selected period has data - switching to Monthly will capture more history
Chart lines are flat	This may indicate no orders in the selected period - switch to a broader period to confirm

Sub Wallets

Team Members and Access Controls

Fees and Charges

Payments

Product Store

Point of Sale (POS)

SMS Logs

Audit Logs

Payouts & Transfers

Payment Links

Invoices

USSD Payments

Help and Support

Overview

Watch: How to Read Your Store Reports.

Step 1: Open Reports

Step 2: Read the Summary Cards

Step 3: Switch the Time Period

Step 4: Read the Sales Volume Trend Chart

Step 5: Review Top Performing Products

Step 6: Act on Low Stock Warnings

Export Your Data

Reports Reference

Troubleshooting

Next Steps

Update Price and Stock

Manage Orders

​Overview

​Watch: How to Read Your Store Reports.

​Step 1: Open Reports

​Step 2: Read the Summary Cards

​Step 3: Switch the Time Period

​Step 4: Read the Sales Volume Trend Chart

​Step 5: Review Top Performing Products

​Step 6: Act on Low Stock Warnings

​Export Your Data

​Reports Reference

​Troubleshooting

​Next Steps

Update Price and Stock

Manage Orders

Overview

Watch: How to Read Your Store Reports.

Step 1: Open Reports

Step 2: Read the Summary Cards

Step 3: Switch the Time Period

Step 4: Read the Sales Volume Trend Chart

Step 5: Review Top Performing Products

Step 6: Act on Low Stock Warnings

Export Your Data

Reports Reference

Troubleshooting

Next Steps