The Reports dashboard gives you a real-time view of your store’s performance ,revenue, order volumes, average order value, and inventory health all in one place. Use it to spot trends, identify your best-selling products, and act on stock warnings before they affect your sales.
Only admins with Merchant Admin or View Only roles can access the Reports dashboard.
The four cards at the top give you an instant snapshot of your store’s current performance:
Card
What It Shows
Revenue
Total amount collected from orders in the selected period — displayed in ZMW
Orders
Total number of orders placed in the selected period
Avg. Order Value
Average amount per order — Revenue divided by Orders
Low Stock Alerts
Number of products currently at or below their low-stock threshold
Watch the Low Stock Alerts card daily — a number above zero means at least one product is close to selling out. Click through to the Low Stock Warnings section to see exactly which items need restocking.
The Sales Volume Trend chart plots two lines across the selected period:
Line
Colour
What It Tracks
Revenue
Green
Total ZMW collected per period interval
Orders
Purple
Number of orders placed per period interval
Use the chart to:
Identify your busiest sales periods
Spot revenue growth trends month over month
Detect drops in order volume before they show up in your cash flow
A rising green (Revenue) line with a flat purple (Orders) line means your average order value is increasing — customers are spending more per order. This is a positive trend worth monitoring.
The Low stock warnings panel on the right shows every product approaching zero inventory:
Column
What It Shows
Product
Product name and SKU
Stock
Current unit count vs the low-stock threshold — e.g. 3 of 5
Level
Visual progress bar showing how close the product is to selling out
A product appears in this panel when its stock falls at or below its configured threshold. The progress bar turns more critical as stock decreases.To restock:
Navigate to Product Store → Products
Click ... → Adjust Stock on the affected product
Add the new inventory quantity and a reason note
Click Confirm Adjustment
Products with zero stock but Active status can still appear on your storefront. Set them to Inactive immediately to prevent customers from attempting to purchase out-of-stock items.
The Reports dashboard has two export options at the top right:
Export
What It Downloads
Export Sales Orders
A CSV of all orders in the selected period — includes customer details, amounts, and statuses
Export Product Catalog
A CSV of your full product list — includes SKUs, prices, and current stock levels
The Low Stock Warnings panel also has its own Export button — downloads a CSV of only the items currently below their stock threshold.
Use Export Sales Orders at the end of each month for bookkeeping and reconciliation. Use Export Product Catalog before a stock audit to have a baseline to compare against.
